Restaurant Marketing Group uses the following three rules to develop a unified measure of Marperations™:
1. The measure must be a leading indicator and not a trailing indicator. A leading indicator allows a brand to tweak its marketing and operations strategies to influence that very indicator.
2. The measure should be simple and communicated all through the organization. It needs a life outside the company's boardroom.
3. Both Marketing and Operations departments should be encouraged to have their own functional report cards. However, they must clearly understand how their report cards connect to a brand's overall success.